Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Sen. Mark Warner and Sen. Josh Hawley are co-sponsoring the Dashboard Act to force the largest internet companies to disclose the value of data.

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

Though initially stressful, it could have long-term benefits.

Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

It's called Privacy For America.

Federal Data Privacy Debate Drags On With Two Hearings This Week

Industry reps wants legislation to pass this year.

American Data Privacy Laws Are a Matter of How, Not If

The fight begins over whether California's data protections should be the federal standard.