Federal

Looking Back on Digital Media in the 2010s, and What’s Next

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.

Advertisers Want to De-Risk Their Reliance on Google and Facebook

Public backlash against Big Data is forcing advertisers to seek alternatives to the walled gardens.

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

Here's what this new world is likely to look like for brands.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

6 Steps to Prepare for Inevitable Changes to Data Privacy

The opt-in revolution may or may not be upon us.

Consumer Rights Management Is the New Battleground for Data-Driven Marketers

What value will people put on their own data?

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Sen. Mark Warner and Sen. Josh Hawley are co-sponsoring the Dashboard Act to force the largest internet companies to disclose the value of data.