Adweek Unveils Its New Women Trailblazers Council, Bringing Together Brand Leaders to Focus on the Experiences of Women in the Marketing Industry

The council will feature executives from GE, Citi, Gap, Viacom, L’Oréal USA, Kate Spade New York and more

NEW YORK (March 18, 2019) — Adweek, the leading resource for the brand marketing and advertising community, today announced the launch of a new advisory committee under the Brandweek portfolio: The Women Trailblazers Council. This new committee enlists 13 of the marketing industry’s leading women at the helm of some of the world’s most renowned brands.

The founding members of the Brandweek Women Trailblazers Council are:

  • Gail Tifford, CBO of WW International and Co-founder of #SeeHer (Council Chairwoman)
  • Alegra O’Hare, SVP and CMO of Gap
  • Bozoma Saint John, CMO of Endeavor
  • Carla Hassan, Chief Brand Officer of Citi
  • Debra Bass, CMO and U.S.President of Nuvo
  • Linda Boff, CMO of GE
  • Lisa Joseph-Metelus, Co-Head of Basketball Client Management at CAA Sports
  • Maryam Banikarim, former Global CMO of Hyatt
  • Mary Beech, EVP and CMO of Kate Spade New York
  • Pam Kaufman,President of Viacom/Nickelodeon Global Consumer Products
  • Rachel Tipograph, Founder and CEO of Mik Mak
  • Rachel Weiss, VP of Strategic Growth and Innovation, L’Oréal USA
  • Susan Vobejda, CMO of The Trade Desk

Lisa Granatstein, editor and svp, programming for Adweek, will work in partnership with the council to develop more opportunities to further showcase the work of today’s trailblazers across Brandweek and Adweek properties.

“I’ve been fortunate to have a front row seat covering women who are boldly blazing new trails for themselves and others,” said Granatstein. “And now, I’m looking forward to further raising the bar on our content and events by bringing more diverse voices to the forefront with help from this esteemed Women Trailblazers Council.”

The Women Trailblazers Council will advise Adweek and Brandweek on all content and event programming to ensure that women’s perspectives are brought to the forefront. This council culminates years of focus by Adweek to spotlight and honor women leaders for their incredible contributions to marketing and the business world at large.

Historically, Adweek has proudly shined a light on these women with the annual Disruptors franchise; these honors will be rebranded as Women Trailblazer sand published in Adweek’s June 3 issue.

Adweek also will be rebranding the popular Women in Media and Sports event, which had been an extension of Disruptors, as the Women Trailblazers Summit, incorporating Adweek’s core areas of coverage including media, marketing and technology. The Women Trailblazers Summit will be held in New York City on July 16.

With the support of the Women Trailblazers Council, Adweek will keep the Trailblazers franchise alive year-round with weekly interviews of leading women sharing their work and life lessons. These inspiring stories will be found under Brandweek’s “Inside the Brand” franchise on The Trailblazers and Inside the Brand franchises were inspired by Adweek editor Nadine Dietz whose media property Marketer Moves was acquired by Adweek in January of this year.

“I first launched the Women Trailblazers series not only because I should, but because I could,” said Dietz. “As the old saying goes, ‘When you are aware, you are accountable.’ I was acutely aware that women everywhere needed more inspirational guides for their own unique professional journeys. I couldn’t be more excited for this next step to bring together our collective efforts under Adweek’s and Lisa Grantastein’s leadership, guided by so many incredible women trailblazers.”

The Women Trailblazers Council will be chaired by Gail Tifford, CBO of WW International and co-founder of #SeeHer. “I am honored to chair this new Brandweek Women Trailblazers Council knowing how many strong role models we have yet to learn from in the industry and how focused Adweek’s team is on bringing the brightest lights to the forefront,” said Tifford. “I look forward to working with my esteemed colleagues on the Council toward this important effort to help women around the globe take another big step forward with confidence.” Click here to learn more about Adweek’s Women Trailblazers Council initiative.


About Adweek
Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than six million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.