NEW YORK (June 24, 2019) — For 40 years, Adweek has been a beacon for the advertising and marketing community, navigating the rapid changes, global trends and cultural implications of the industry’s ever-evolving landscape. As the leading source of news and insight serving the advertising and marketing community, Adweek proudly announces the launch of new editorial initiatives and thought-leadership events throughout the year, culminating in a celebration that honors the four-decade milestone and the media and event company’s bright future.
Adweek’s mission since its launch in 1979 remains the same: how to help engaged executives and creatives do their jobs better. “In the last 40 years, Adweek has continuously been the leader in covering the advertising and marketing industry’s growth through in-depth news reporting and critical analysis –be it evolving technologies, shifts in consumer trends or changes to underlying business models,” said Jeffrey Litvack, Adweek’s Chief Executive Officer. “And in recent years, we have gone beyond reporting what happens, and today are an active member of the community focused on providing more insights, education, and solutions for our partners and readers at brands, agencies, media companies and technology providers. In this broader role we are even more deeply committed to Adweek’s founding vision to help marketers do their jobs better.”
The anniversary will bring readers together through new initiatives and community events that reflect Adweek’s mission. Throughout 2019, advertising and marketing professionals can join the publication in celebrating Adweek’s past, present, and future with:
- #40YearsBold: In print and online, Adweek’s editors will curate highlights and head-scratchers from four decades of covering marketing, media and technology. Check out the content here: adweek.com/40-years-bold.
- Women Trailblazers (July 16): Adweek’s rebrand of the popular Women in Media and Sports event, will gather influential women who are making bold moves and challenging the status quo in media, marketing, entertainment, technology and sports. For more details, go toadweek.com/womentrailblazersevent.
- NexTech in New York City (July 24-25): Adweek will bring hundreds of brands, agencies, publishers and solution providers together for two days of peer-to-peer insights on the challenges and opportunities of in-housing programmatic, OTT, privacy and the future of digital advertising. To register, go to adweek.com/nextech.
- Brandweek (November 3-6): Brandweek returns to Palm Springs, Calif. for the second annual gathering of the world’s top marketers. Hear from CEOs, chief marketers and the country’s best-known brand leaders over four days of interactive discussion, learning, problem-solving and networking. To register, go to brandweek.com.
- Brand Genius (November 4): Now in its 30th year, Adweek’s Brand Genius Award salutes the brightest minds in branding and marketing. The Brand Genius class of 2019 will be honored at a gala awards dinner to be held during Brandweek in Palm Springs, California.
- Brand Stars Constellation Awards (November 6): The inaugural Constellation Awards will be hosted at Brandweek. Here, we salute the marketing teams that help make their brands shine bright.To nominate your team, go to www.brandweekconstellationawards.com.
- 40th Anniversary Celebration & Winners’ Circle (December 2019): To close out our anniversary on a high note, Adweek will gather awards winners from years’ pastto celebrate their outstanding work alongside Adweek’s impressive run as the industry’s marketing bible. Adweek will also present the 2019 Agency of the Year Award.
“Adweek has profoundly influenced the advertising and marketing community, setting a standard that the industry has followed for decades,” said Danny Wright, Chief Brand Officer at Adweek. “Forty years later, Adweek continues to deliver on its mission every day, across multiple platforms—print, digital, social, events, education and more.”
“For all of the changes that have taken place in the years since Adweek first hit the presses, the standards of exceptional journalism and quality reporting have remained constant,” said Stephanie Paterik, Executive Editor, Adweek. “This special occasion isa chance for us to reflect and celebrate our achievements past, present and future,” added Lisa Granatstein, Editor, SVP, Programming, Adweek.
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Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than six million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.