NEW YORK (December 3, 2019) — Adweek, the leading resource for the brand marketing and advertising community, announced today the launch of a new self-serve advertising solution, built in partnership with Polar and available at boost.adweek.com.
Adweek is now open for business to all marketers, big and small. Any marketer can now reach Adweek’s audience with a few clicks through a web order form and pay by credit card. Campaigns go live within 1 business day once verified. Campaigns can even be launched from a mobile device.
Adtech and martech startups, public relations agencies and smaller businesses have historically been limited to running marketing campaigns in platforms like Facebook and Twitter where their messages easily get lost in the noise. The business professionals they want to reach are far more receptive to their marketing messages while engaged with trusted content on Adweek.com than while scrolling aimlessly through social feeds.
Social Display is the first ad format that Adweek has made available for its self-serve ad solution clients. Social Display is an ad format that allows marketers to repurpose their existing Facebook, Twitter, LinkedIn and Instagram posts into high-impact display ads that run on the Adweek.com.
Mehmet Zenginler, VP of Sales & Operations at Adweek shared “To serve the next generation of adtech and martech disruptors in the industry, we are thrilled to announce our new platform, Adweek Boost. This self-serve solution will help these challengers reach their desired audiences in an effective and efficient method. We’re excited that we’ll be taking this journey and growing with them as they continue to educate and expand their influence in the brand marketing ecosystem.”
Social Display creatives have an average CTR performance that is 5x higher than standard display creatives. Social Display has also solved creative challenges marketers face when running web campaigns, including when display creative may not be ready.
Polar has partnered exclusively with Adweek to make its new self-serve ad solution available in the brand marketing and advertising category. On the heels of The Washington Post’s recent Zeus Prime announcement that leverages Polar’s self-serve ad solution, Adweek is the first trade publisher to use the same technology from Polar.
Visit boost.adweek.com/orders to Create an Ad today using Adweek’s new self-serve advertising solution.
###
Contact: pr@adweek.com (for press inquiries).
About Adweek
Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
About Polar
Polar’s Format Management Platform (FMP) has been used by publishers to promote on-site branded content since 2013. Polar invested over $30m in R&D to expand its platform to support a variety of ad formats beyond native, which now includes Social Display. For more information about Polar’s Format Management Platform and to read their latest market insights and reports, visit www.polar.me.
