New York, NY, Nov. 2, 2020 – Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event partnership featuring the inaugural Elevate: Out of Home Summit and Impact Awards, honoring today’s most innovative, creative and effective out-of-home advertising. The Elevate: Out of Home Summit will be held virtually on December 1.
While out of home advertising is one of the industry’s oldest and most storied tactics, recent years have seen the category’s media, technology and creativity grow exponentially via digital billboards, transit advertising and place-based media. Today, out of home campaigns represent some of the most effective forms of advertising.
“We’re thrilled to be partnering with the OAAA to spotlight the most bleeding-edge and creative out-of-home advertising,” said Jeffrey Litvack, CEO of Adweek. “This year, especially in these challenging times, we’ve seen marketers elevate their game to another level. We’re looking forward to hearing their inspiring stories of success.”
“Research has shown that the majority of Americans are appreciating their surroundings more than ever, paying greater attention to out-of-home ads. As a result, OOH has the power to influence consumers as never before,” added Anna Bager, President and CEO, OAAA. “Pair that with advancements in digital technology and the entire out-of-home sector is poised for rapid growth. This event will spotlight the creativity and unrelenting innovation that are fueling the channel’s future.”
With conversations featuring some of the industry’s most influential voices, the event will offer attendees a unique opportunity to connect with industry leaders and hear expert opinions about one of the industry’s most impactful advertising categories.
Noting that OOH advertising has some of the best writing, design, data integration and creative innovation in the industry, Adweek on October 20 announced the winners of the 2020 Adweek Out-of-Home Impact Awards, honoring the work from around the globe in 23 categories that span the achievements in Innovation, Strategy and Craft. One winner from each of those three areas will be revealed as a Grand Prix winner during the December 1 event.
About Adweek LLC
Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.
About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the $8.6 billion U.S. out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media (including cinema).
OAAA is comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry. OAAA is a unified voice, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States.
OAAA-member media companies donate over $500 million in public service advertising annually. Every year, the industry celebrates and rewards OOH creativity via its renowned OBIE Awards (obieawards.org). For more information, please visit oaaa.org.