Adweek Creator Visionary Awards to Present Honorees With Minted NFTs

First industry awards show to present winners with non-fungible tokens in place of plaques or trophies

Today, Adweek announced that it plans to present NFTs in the form of animated 3D digital artworks to honorees of its Creator Visionary Awards. The ceremony will take place in May 2021 during Social Media Week New York.

As described in Mark Stenberg’s recent article in Adweek, “An NFT is a record that shows who owns a unique piece of digital content, similar to the way a vehicle title shows who owns a particular car. In theory, any piece of digital content can be minted into an NFT, from songs, photographs and works of digital art to tweets, memes, published articles and podcasts.” Now, for the first time, NFTs will be presented as industry awards.

Each NFT will be created in the image of its recipient, unique to the individual. When someone “mints” an NFT, they create a file that lives on the blockchain, which means it cannot be copied, edited, deleted or otherwise manipulated.

“NFTs have gained huge popularity in recent weeks thanks to the normalization of cryptocurrency and advances in blockchain technology,” said Adweek CEO Jeff Litvack. “And creators have started to generate significant income from the sale of crypto art as NFTs. In celebration of those visionaries who are always pushing the limits of what’s possible, we’re breaking new ground by embracing the latest technology.”

Chief Innovation Officer Toby Daniels added, “It seemed obvious to us that, if we are going to honor the most creatively exciting people on the planet, then we should do so in the most fitting way we can imagine. And, given the recent $69.3 million sale of a Beeple NFT by Christie’s auction house, as well as Jack Dorsey’s multimillion-dollar sale of his first tweet, these inaugural awards could be worth millions in the near future.”

 

About the Creator Visionary Awards
The Creator Visionary Awards celebrate creators who are contributing to a renaissance in creativity and bringing joy and positivity to the world. The awards will establish a new benchmark in creativity and community engagement, and recognize not just the creators themselves, but the marketing professionals and practitioners who play instrumental roles in support of the creator movement.

About Adweek
Adweek is the leading source of news and insight serving the brand marketing ecosystem. Our award-winning coverage reaches an engaged audience of over 6 million professionals across platforms, including print, digital, events, podcasts, newsletters, social media channels and the Adweek mobile app. As a touchstone of the advertising and marketing community, Adweek provides unparalleled access to industry leaders who rely on Adweek to help them do their jobs better.