NEW YORK (January 7, 2019) — Adweek, the leading source of news, insights and events for the brand marketing ecosystem, today announces its acquisition of CMO Moves LLC (doing business as Marketer Moves). Marketer Moves founder Nadine Dietz will join Adweek as editor, CMO Moves & Innovators, contributing her deep knowledge of the marketing community to the organization and continuing as host of the popular CMO Moves podcast. This acquisition marks Adweek’s continued commitment to serving the brand marketing community.
“Adweek’s team is charged up about this acquisition–having Nadine’s capabilities, knowledge and deep relationships on the team is a big win,” says Jeffrey Litvack, CEO of Adweek about the new appointment. “Recognizing that the CMO’s role in the C-suite is only expanding, Adweek is committed to being an ally and asset for these talented individuals. Our mission is focused on helping marketers to do their job better and this acquisition will undoubtedly propel us further forward.”
A former CMO herself, Dietz brings to Adweek over two decades of marketing, strategic advising, consulting and consumer insights experience, having worked with organizations including The Female Quotient, Association of National Advertisers, Unilever, PepsiCo, Abbott, Safeway, Ahold and IBM, to name a few. Dietz founded Marketer Moves with a mission of sharing ideas, perspectives and best practices among peers and colleagues in the industry. Featuring an extensive network of hundreds of CMOs and senior marketers, the Marketer Moves platform and CMO Moves podcast have helped seasoned, new and aspiring CMOs understand what it takes to excel in the ever-changing top marketing role.
“CMO Moves was born out of a commitment from me and my guests to provide tangible and honest insights to help fellow marketers expand their skills, perspective and careers,” explains Dietz. “It quickly evolved into the broader Marketer Moves given the vast array of personal and professional development tips being shared by marketers, so I couldn’t be more excited to join the Adweek team to take our shared mission to the next level.”
News of the acquisition was greeted enthusiastically by the CMO community:
“The combination of Adweek and Marketer Moves is sure to deliver immediate value for marketers looking to gain inspiration in their quest for innovation and growth,” says Deborah Wahl, chief marketing officer of Cadillac.
“The acquisition of Marketer Moves by a hugely credible, leading trade publication like Adweek serves to further validate the exciting, innovative work that Nadine has done with the platform,” states Lee Applbaum, global chief marketing officer, Patrón Tequila and Grey Goose Vodka at Bacardi Global Brands. “More importantly, [this acquisition] will provide an accelerant in terms of broader syndication and amplification of the content, as well as enhanced access to industry thought leadership.”
“The breadth and depth of content and insights provided from Marketer Moves is a goldmine of guidance for today’s marketers,” remarks John Dillon, chief brand officer, senior vice president of Denny’s. “Teaming up with Adweek only promises to take things to the next level. I can’t wait to see what’s in store.”
The announcement comes a month in advance of the first-ever Brandweek Challenger Brands summit, February 6-7 in New York City, where over 300 marketers will gather to exchange ideas related to the future of brands. New initiatives resulting from the acquisition are expected to be announced soon.
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Adweek is the leading source of news and insights serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than six million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.