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In the culmination of an effort that began in earnest last year, Facebook has gotten Zynga, the largest social game developer on its platform, to start using Credits exclusively in all of its Facebook games. The two companies have just confirmed to us that Zynga has pushed Credits-only direct payment flows to most of its games, as we cover in more detail over on Inside Social Games.
Facebook’s goal is to create a universal virtual currency for all applications on its platform with the stated intention being to increase the volume of spending among users.