Zynga: How the Former Social Gaming Darling Fell From Grace

It seems that Zynga never really developed a sustainable business model and this failure is the company's ultimate undoing.

I’m sure we all remember when our Facebook feeds were overrun with Farmville and Mafia Wars. Personally, I was glad when they went away. Zynga, of course, is the creator of the once prolific aforementioned social games.

While Zynga was once heralded as an innovator in gaming business models, it looks like the business model may have actually been a flop.

According to Ars Technica, the former social gaming darling is in trouble to the tune of  $600-million

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in