Zynga Heeds the Call for Action with Adventure World Game

Zynga, the social gaming giant, has released details of its new social game Adventure World, expected to be launched in the next few weeks. The title is an Indiana Jones style strategy game in which players are required to discover historical artifacts to make virtual gold and experience points. If Adventure World turns out to be a success, Zynga may be in a much better position for its upcoming IPO, which remains stalled due to whirling a stock market.

The game is said to be much larger and more complex than all the previous titles from Zynga.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in