Zite Gives Publishers More Visibility With New Program

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Zite, the personalized news reading app owned by CNN, is getting cozier with publishers.

Starting today, the Flipboard-esque app which algorithmically tailors content to suit each reader's taste, will provide users with the ability to filter their content by specific publishers' sections in addition to its existing topical sections—theoretically ensuring that their favorite publications aren't ignored by Zite's algorithm. For example, besides using Zite to surface stories on technology, users can now specifically request stories from CNN's technology section.

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