Zappos Launches Insights Service

NEW YORK For those seeking brand religion, an unlikely shrine has emerged in the desert the past few years. It sits near the Las Vegas airport: the headquarters of online retailer Zappos.

Over the past few years, executives from dozens of companies, including Southwest Airlines and Best Buy, as well as ordinary customers, have made the trek to see its operations up close. The tour has undeniable Zappos touches: each department has its own greeting, and in-house motivational guru Dr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in