YouTuber Lilly Singh Has Built an Entire Career Around Her Positive, Uplifting POV on Life

For brands, our Digital Creator of the Year is a safe bet

Lilly Singh gets millennials. Specifically, she gets 13.1 million YouTube subscribers to tune in for weekly comedic videos poking fun at everything from her relationship with a fictional pair of parents to dating and work.

Better known as IISuperwomanII, 28-year-old Singh—Adweek’s 2017 Digital Creator of the Year—is one of YouTube’s biggest creators, earning a reported $7.5 million in 2016 from a growing franchise of viral videos, a world tour and soon-to-launch book. Her funny, relatable personality has collected a mind-boggling 2 billion views across two YouTube channels since she uploaded her first clip in 2010.




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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.