YouTube Trends of the Moment for Savvy Advertisers, October 2018

Holiday travel planning, morning and nighttime routines, Halloween

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this sixth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie—a YouTube trends analyst who spots videos piquing viewers’ interests—shares three kinds of videos trending now and the insights they reveal.

Holiday travel planning

As peak holiday travel season approaches, people are ditching their old travel books and turning to digital video to help plan their vacations. This year, views of travel-related videos increased 41 percent in August and September 2018 compared with 2017.

YouTube

What destinations are people looking up? In 2016 and 2017, the most popular fall destination was Japan, but this year it came in third behind Thailand (second place) and Mexico (first place).

What this means for brands: Brands in the travel space can make the most of this trend by creating content that helps people improve their vacation experiences, like...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in