Kevin Allocca Of YouTube Trends On Viral Vids & Double Rainbows [Interview]

I had the opportunity to ask YouTube Trends Manager Kevin Allocca a few questions about his job, how trending videos are discovered, what makes a video go viral and more. Find out what Kevin had to say after the jump.

At the end of last year YouTube launched a cool new product called YouTube Trends, an awesome blog and dashboard tool that explores videos that are trending on YouTube right now.  You can use the dashboard to discover the most shared and most viewed videos across countries and demographics, and explore the YouTube Trends blog to learn about the topics and videos that are going viral as we speak.  I had the opportunity to ask YouTube Trends Manager Kevin Allocca a few questions about his job, how trending videos are discovered, what makes a video go viral and more.  Find out what Kevin had to say below.

Before we get to my interview with Kevin, check out the fun video (feat. The Gregory Brothers), which kicked off the launch of YouTube Trends last December.