YouTube Takes Strides To Improve Content ID

YouTube launched Content ID nearly five years ago to help creators, big and small, manage their content and protect themselves from copyright violations on YouTube. However, the service has not been without its flaws, as false copyright claims have abounded, with YouTubers as well-known as Lady Gaga and Justin Bieber being affected. Today YouTube has announced a number of new updates designed to improve Content ID.

YouTube launched Content ID nearly five years ago to help creators, big and small, manage their content and protect themselves from copyright violations on YouTube.  However, the service has not been without its flaws, as false copyright claims have abounded, with YouTubers as well-known as Lady Gaga and Justin Bieber being affected.  Today YouTube has announced a number of new updates designed to improve Content ID.

Thabet Alfishawi writes on the YouTube blog, “Content ID hasn’t stood still over the last five years.  We’ve been rolling out regular updates and we want to highlight three particular efforts that we think improve Content ID for everyone.”  The new changes include a new appeals process, smarter detection of unintentional claims, and improved matching quality.  Read more on these below.