Sour Patch Kids candy will launch its new "Breaking Out" video series today, and it's being billed as the first branded show to cast a group of YouTube stars as scripted characters.
The six-part series is part of the snack brand giant Mondelez International's goal to move 10 percent of its global advertising spend to online video, including a one-year deal with Google. As part of its investment, Sour Patch Kids is working with YouTube network Fullscreen and four influential YouTube stars: O2L’s Ricky Dillon, Andrea Russett, Chris Collins and Brent Rivera.
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