YouTube Rolls Out Covid-19 News Shelf on Homepage

The video site also made standard-definition the EU default

YouTube made two announcements related to the coronavirus pandemic: The rollout of a dedicated hub on its homepage for information related to the crisis, and switching streaming to standard-definition by default in Europe in order to help ease demand on internet infrastructure.

The Google-owned video site said in a tweet that a Covid-19 news shelf is being rolled out on its homepage in 16 countries, with plans to expand it further.

YouTube

And YouTube responded to calls from the European Commission for streaming platforms to do what they could to lessen demand on the internet infrastructure during the crisis.

A YouTube spokesperson said, “People are coming to YouTube to find authoritative news, learning content and make connections during these uncertain times.

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