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Ahead of this year’s Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through April 2018.
The leaderboard was limited to one video per brand to ensure brand diversity. Altogether, the 10 videos have 465.4 million views and 563.5 million minutes of watch time. YouTube ranked the 10 videos using multiple factors, including watch time, views and mix of paid and organic views.
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