YouTube Red Takes an Egalitarian Approach to Content

Despite initial rumors that the YouTube subscription model would benefit major publishers, it seems YouTube has decided to value native creators equally.

Last week YouTube finally announced its subscription program: YouTube Red. Despite there being more details on the program, some users are encountering problems before the service has even launched. Unfortunately, the issues seem to stem from reluctant large media companies, and not from native YouTube creators who were expected to resist the transition.

Much of the speculation about the subscription service centered around independent creators who were concerned their content would be paywalled against their will, or removed from the site.

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