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If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. For brands, however, the throngs of madly devoted YouTube subscribers are becoming harder to ignore.
Take FreddieW, the geek-friendly YouTube channel that bills itself as "just some cool dudes making sweet vids with rad FX!" While the bro-y tagline might not scream mainstream, FreddieW's numbers do.