YouTube Is Now Much Safer for Brands

Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands.

YouTube in September began directing its users to open an account on Google+, the search giant’s social network, if they want to sound off on videos.

While there has been some user outcry, there are signs that YouTube is becoming a quieter place. In fact, one YouTube partner, vidIQ—after surveying 1,300 random channels—found that there were 40 percent fewer comments since the changes were implemented.

“We expect these numbers to rebound as the kinks get ironed out and brands take advantage of the beneficial new features,” a vidIQ spokesperson said.

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