The bad news is that YouTube users still won’t be able to skip some ads. The good news is that the ads they can’t skip will be shorter.
YouTube parent Google told Emily Tan of Campaign about the shift to shorter ad formats, with a spokesman saying:
We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.
However,
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