How To Skyrocket Your Video Views With YouTube Metadata

Have you ever uploaded a video to YouTube and wondered why nobody was watching it? It could be that you aren’t getting any views because your video is just terrible, but odds are that the reason nobody is watching is because nobody is discovering your content. When it comes to people finding your videos on YouTube, metadata is a huge factor. Elements like titles, tags and descriptions are more important than you think. Read on to learn about how to write your metadata in YouTube to maximize your discoverability and start racking up video views.

A post on the YouTube blog sums up the importance of metadata on YouTube quite nicely. “YouTube is the second largest search engine, so don’t get lost in the mix, let people find you. Our algorithms are good, but they can only read, they can’t watch your videos. So in order to properly classify your video and index it for search, we need your help.” In the future, YouTube and other video sites may be able to use technology to search your actual video content. However, until that happens it is imperative that you get into the habit of titling, tagging and describing your videos effectively.