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More advertisers just got access to some prime real estate on YouTube.
The Google-owned video site began beta-testing the option of buying ads on its masthead on a CPM (cost per thousand impressions) basis, as well as using its targeting solutions to determine which users see those ads, in February.
YouTube ended the beta-test this week, and all advertisers can now buy ads on its masthead on a CPM basis, although it will still be a reserved media placement, meaning that advertisers pay based on CPM or cost per day, or at a fixed rate, with minimum spend requirements.
“This is a great opportunity for brands to advertise to consumers in a highly targeted way,” said Dan Goldstein, president and owner of digital marketing agency Page 1 Solutions.