YouTube Looks to Give Brands Access to Cord-Cutters With Masthead Ads for TV

Daily watch time on those screens is over 250 million hours

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YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space.

In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search for and discover new content in the application’s feed.

Marketers can apply here to purchase the YouTube Masthead on TV screens on a cost-per-thousand-impressions basis, and they can customize the audiences for those placements.

The YouTube Masthead on TV screens is a reserved placement, giving brands the opportunity to secure it on the dates that will have the most impact for them, and it can be purchased as part of a cross-screen or single-screen buy.




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