Mobile

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Will stop selling in 2018

YouTube has seen patronage jump by 10 times.Source: Getty Images
By Lauren Johnson

February 17, 2017

Longer isn’t necessarily better when it comes to mobile video. In a statement on Friday, YouTube said that it’s phasing out its 30-second unskippable ads for advertisers this year.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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