YouTube Is Rolling Out a New Copyright Match Tool to Catch Re-Uploads of Creators’ Content

Those with more than 100,000 subscribers will get it starting next week

Creators must be the first to upload their videos, as time of upload is how YouTube determines who should be shown potential matches YouTube

YouTube is introducing a new Copyright Match tool to help creators sniff out re-uploads of their content on other channels, after testing it for nearly one year. David Cohen is editor of Adweek's Social Pro Daily.