Why watch YouTube videos on a smartphone or tablet screen when a much larger, sharper option is often available in your household?
YouTube managing director of video global solutions Debbie Weinstein revealed in a blog post that TV screens are the fastest-growing way that videos on the Google-owned site are being consumed, with more than 150 million hours of watch time per day, and she revealed some new ways for advertisers to target the over one-half (according to Nielsen) of 18- through 49-year-olds who are either nonsubscribers to or light viewers of TV, adding that more than 90 percent of that group watches videos on YouTube.
Weinstein
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