YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

It's bringing back AdBlitz, its hub for brands' Big Game content

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

YouTube is expanding its Super Bowl playbook this year.

For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second screens.

Today, Google is rolling out additional features for DoubleClick Bid Manager as a way to better reach viewers across platforms. To do this, it’s launching a beta for “real-time triggers” that let advertisers run display and video campaigns in real time based on moments or actions as they’re happening on TV or in real life.

Within DBM’s dashboard, brands will be able to define their triggers while also selecting which creative should go live when certain events happen.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in