YouTube Is Adding Real-Time Targeting to Boost Super Bowl TV Ad Campaigns

It's bringing back AdBlitz, its hub for brands' Big Game content


YouTube is expanding its Super Bowl playbook this year.

For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second screens.

Today, Google is rolling out additional features for DoubleClick Bid Manager as a way to better reach viewers across platforms.

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