YouTube Introduced TrueView for Reach Ads

They combine the in-stream format of its six-second Bumpers with CPM buying

View count alone will not tell a marketer if their video is resonating with audiences. hocus-focus/iStock

YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.