YouTube Allows Influencers, Creators to Add ‘Includes Paid Promotion’ Disclaimer
YouTube came up with a solution to the confusion over whether content from influencers is advertising.
YouTube came up with a solution to the confusion over whether content from influencers is advertising.
Product manager Muli Salem announced in a blog post that the Google-owned video site is allowing influencers and creators to add text disclaimers that appear over their videos for the first few seconds, alerting users that the video they are watching “includes paid promotion.”
Salem wrote:
YouTube creators are among the most influential voices in media today. Since brands increasingly recognize the value of the connection creators have with their fans around the world, they are investing in collaborations to reach viewers in interesting and authentic ways.
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