60-70% Of YouTube’s Funded Channels Won’t See 2nd Round Of Funding

Out with the old, in with the new! Back in August, word got out that YouTube would be cutting funding to some of the less successful new channels that they had invested in as part of their original channels initiative. It looks like the time has come to weed out the channels that aren’t performing as well. Over the next few weeks, 30 − 40 percent of the original channels will be notified of continued funding, while the rest will, as Michael Learmonth of Ad Age puts it, "quietly go away."

Out with the old, in with the new!  Back in August, word got out that YouTube would be cutting funding to some of the less successful new channels that they had invested in as part of their original channels initiative.  It looks like the time has come to weed out the channels that aren’t performing as well.  Over the next few weeks, 30 − 40 percent of the original channels will be notified of continued funding, while the rest will, as Michael Learmonth of Ad Age puts it, “quietly go away.”