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YouTube had a problem in April that made it lose 5 percent of its advertisers — their videos were appearing on sites that didn’t match their brand values. The video sharing site instituted safeguards and saw 50 percent more advertisers arrive in May, finds MediaRadar.
The ad sales intelligence software provider emailed the results to Target Marketing on Wednesday, and said this measure was what brought marketers back:
“YouTube responded by shifting more advertisers to their ‘walled garden’ (Google Preferred) to ensure brand safety.