YouTube Fast-Tracks CTV Features Amid Surge in Usage

Video streamer saw 80% year-over-year growth on connected TV devices

U.S. watch time of YouTube and YouTubeTV on TV screens increased 80% in March compared to a year ago. Pexels, Unsplash

People are streaming so much YouTube on connected TV devices during quarantine that the company has fast-tracked several new features for the format.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.