YouTube CEO Susan Wojcicki addressed some creators’ concerns in an update, including the desire for more clarity in the Google-owned video site’s community guidelines and advertiser-friendly policies.
Wojcicki said more details will be added to its policies so that creators can make better-informed decisions on their content as it relates to monetization and YouTube’s recommendation system.
She pointed out YouTube’s self-certification pilot, which has been rolled out to over 1,000 channels, saying that it enables creators to self-report how their videos comply with ad policies and build up trust, and adding that YouTube hopes to make it available to more monetizing channels.
YouTube will also continue its focus on increasing the accuracy of classifiers representing its ad-friendly guidelines, with Wojcicki saying prevision has gone up by 25% since January.
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