YouTube created a multiyear $100 million fund to go toward amplifying and developing the voices of Black creators and artists.
CEO Susan Wojcicki revealed the news in her latest update on YouTube’s priorities for creators and users.
She provided an example of the type of content the new fund is aimed at elevating: YouTube is hosting a livestreamed fundraising event Saturday (June 13), Bear Witness, Take Action, produced by YouTube Originals and featuring creators, artists, public figures and activists in roundtable discussions and musical performances.
Donations will benefit the Equal Justice Initiative.
Wojcicki
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