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YouTube’s present to marketers comes in the form of its debut of shopping ads in its home feed and search results just in time for the holiday shopping season.
Nicky Rettke, director of product management for the Google-owned video site, said in a blog post that 48% of shoppers are open to buying from new retailers during the holiday season, adding, “And how are they discovering these new brands? Increasingly, shoppers are leaning into videos and inspirational imagery.”
According
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