YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan

Inside Karmaloop's targeting blueprint

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Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13 years ago in Boston, it pulls in more than $200 million a year in revenue by targeting 18-to-24 year-olds.

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