YouTube and Snapchat Are Key to Millennial-Focused Retailer's Holiday Plan
Inside Karmaloop's targeting blueprint
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Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13 years ago in Boston, it pulls in more than $200 million a year in revenue by targeting 18-to-24 year-olds.
During this holiday season, Karmaloop is using a healthy dose of YouTube and Snapchat to reel in sales. Before getting into the specifics, let's look at the foundation that's been laid for the brand's social-video aims.