YouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past

Searches for Big Game ads have risen threefold over the past two years

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The 2019 edition of YouTube AdBlitz, the Google-owned video site’s annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year’s ads.

YouTube said it has seen searches for Super Bowl ads increase threefold over the past two years, and it shared these five examples of past spots that have drawn interest, saying that they have tallied nearly 120 million views all-time and over 8 million in 2018:


GoPro chief marketing officer Todd Ballard said of the video of Felix Baumgartner ascending more than 24 miles above Earth’s surface to the edge of space in a stratospheric balloon, “Felix’s jump from the stratosphere is something that most people would never even dream of, much less attempt.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in