YouTube Has 1.5 Billion Monthly Users and Made Several Announcements at VidCon

The new VR180 format makes virtual reality videos more accessible to creators

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

YouTube CEO Susan Wojcicki announced at VidCon this week that the Google-owned video site now has 1.5 billion logged-in monthly users.

She wrote in a blog post that the 1.5 billion figure is the equivalent of one out of every five people in the world viewing videos on the site at least once per month, adding that its viewers average more than one hour per day on mobile devices alone.

Wojcicki also introduced the new VR180 format, which YouTube developed with fellow Google company Daydream, saying that it enable more creators to produce videos for virtual reality even if they don’t have the capability to film in 360 degrees.

Product manager Frank Rodriguez provided more details on VR180 in a separate blog post:

VR180 videos focus on what’s in front of you, are high-resolution and look great on desktop and on mobile.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in