Your Kids Have the Same Media Habits as You Do

Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10- to 13-year-olds have their own cell phone, while 28 percent of all tweens own a tablet, up from 5 percent just two years ago, per The Intelligence Group’s Cassandra Report (Winter/Spring 2013). But technology isn’t just for staying in touch (texting now edges out the landline as the preferred way of communicating with friends). For kids, technology is providing a gateway to mimic adult behaviors, like visiting YouTube (53 percent), DVRing (38 percent) and multitasking while watching TV (70 percent).