Performance Marketing

From Teens to Adults, Everyone's Now Watching Online Video as Much as TV

Global study finds similar habits among ages 16 to 45

By Lauren Johnson

October 14, 2015

Globally, people are spending as much time watching online video as they spend watching TV, according to a new report from Millward Brown. That should bode well for brands trying to target cord-cutters or "cord-nevers," but digital promos annoy many viewers.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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