You Can’t Meet in Person, but You Can Meet Face to Face

Meeting people is one of the most important attributes of any business networking event

Illustration of a person hand over a smartphone on a Zoom call

Serendipity has been a missing element of online networking events. Getty Images

August 17, 2020

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community—and we have a plan.

Shelly Palmer

@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.