Think About This

You Can’t Meet in Person, but You Can Meet Face to Face

Meeting people is one of the most important attributes of any business networking event

Illustration of a person hand over a smartphone on a Zoom call
Serendipity has been a missing element of online networking events.Getty Images
By Shelly Palmer

August 17, 2020

I miss meeting new people. I miss bumping into people I know. So, necessity being the mother of invention, my team has been experimenting with different ways to gather our community—and we have a plan.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

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