'You Can Take Your Desk': Tuscon PR Firm Fires Staff, Rehires As Contractors
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Well here’s an, er, creative cost-cutting measure: A Tuscon, Arizona-based PR firm has fired 88 percent of its staff and rehired them as contractors. LP&G principal Leslie Perls says revenue’s plummeted and the company simply can’t afford to keep their employees on—they’re also moving out of their historic downtown building.
The company’s trying to be generous with the little it has—it’s letting employees take their desks and computers. But since they’ve got to move out of their office anyway, the other way you can look at it is&$151;free moving.