Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs

Anonymous, location-based app surges in popularity

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Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise from a Facebook developer who said Yik Yak is on to something powerful among college kids.

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