Yik Yak Is Hot With the Cool Kids, and Now It's in Facebook's Crosshairs

Anonymous, location-based app surges in popularity

Any attention is good attention, even if it's from Facebook looking to crush your fledgling startup. That's kind of how the founders of Yik Yak look at recent double-edged praise from a Facebook developer who said Yik Yak is on to something powerful among college kids.