Yik Yak Bomb Threats Raise Concern About Anonymous Apps

Controversial social app Yik Yak is under added scrutiny after several arrests.

From a business major at the University of Southern Mississippi to a 15-year-old high school student in New York, the last week has seen a number of incidents where statements made on the anonymous social media app Yik Yak have prompted police involvement.

Yik Yak has been controversial ever since its debut in November of last year. The app functions like an identity-free Twitter page where users can see musing and commentary from others in a 1.5-mile area. Originally touted as a “a city’s central plaza or a campus bulletin board” by its fraternity brother founders, Yik Yak has become increasingly popular among gossip-hungry students.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in