YES Network Rides Nets to Ratings Bonanza

Just how popular are the Brooklyn Nets?

The Nets, who began their rebirth this season within the five boroughs, gave the YES Network its best Nets ratings for a regular season game.

The game in question was Saturday night versus the Heat, making the most-watched and highest-rated non-playoff Nets game on YES.

A look inside the numbers, the game pulled in an average 158,000 households and an average 2.15 average household rating. The Nets lost to the Heat, 102-89.

Delving deeper, the matchup with Miami was the highest-rated and most-watched regular season Nets game, not featuring the Knicks, on a New York regional sports network in 15 years. To find a better showing, you’d have to go back to a Nets/Bulls tilt in January 1998 on Fox Sports New York that averaged 186,000 households and a 2.80 household rating.

Nielsen numbers also show YES with a huge “Brooklyn boost.”

Comparing the first month last year to this year is staggering. Nets’ telecasts are up a whopping 235 percent among all people 25 to 54 and 200 percent with men 25 to 54.