Yelp is teaming up with the Jrue and Lauren Holiday Fund and My Black Receipt on an initiative to drive $5 million to Black-owned businesses.
The business directory and crowdsourced review forum said that since debuting its Black-owned business attribute in June, in partnership with My Black Receipt, nearly 20,000 businesses have opted in to the attribute, and consumers have spent $7.5 million with Black-owned businesses.
Yelp added that searches for Black-owned businesses on its platform are up 6,500% compared with the same period last year.
In order to participate in the campaign, people who buy from Black-owned businesses between Nov.
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